Timex TIME MACHINES 29mm Purple Stripe Elastic Fabric Kids Watch

Timex Group B.V. is one of the best-known American watch companies, with its U.S. headquarters located in Middlebury, Connecticut. The company has substantial operations in China, the Philippines, and India, as well as full-scale sales companies in Canada, the UK, France, and Mexico.

Timex's origins can be traced back to 1854 when it was founded as Waterbury Clock in Connecticut's Naugatuck Valley, known during the 19th century as the "Switzerland of America." The company's sister company, Waterbury Watch, manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began making wristwatches, which had only just become popular, and in 1933 it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.

During World War II, Waterbury renamed itself U.S. Time Company, and in 1950 the company introduced a wristwatch called the Timex. Over the next three decades, Timex was sold through a series of advertisements which emphasized its durability by putting the watch through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, with the slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster, spokesman John Cameron Swayze, sales took off. The company later became Timex Corporation, then Timex Group, and to date has sold over one billion watches.

One of the most successful and important features available on many Timex watches is the Indiglo backlight system. Indiglo is a brand name of Indiglo Corporation, solely owned by Timex for licensing purposes. Timex electroluminescent lamps, branded Indiglo, were introduced in 1992 in the Ironman watch line and were an immediate success. The Indiglo lamp uniformly lights the surface of the Timex's watch dials in a manner that makes the dial read very easily in many different light settings. In some newer watches, the Indiglo backlight only lights up the numbers, rather than the entire LCD display, which is achieved by means of a specialized film that inverts the LCD transmissivity.

Today, Timex Group products are manufactured in the Far East and in Switzerland, often based on technology that continues to be developed in the United States and in Germany. With a large and varied line of watches, Timex has the style for everyone, from the locker room to the board room.

Once upon a time, children were proud to tell time on their own. This just-for-kids watch will help them on their way, so they can live happily ever after...and on time.

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