Kids' Digital Display Watch with Adjustable Nylon Strap

Timex, one of the most renowned American watch companies, has a rich history dating back to 1854 when it was founded as Waterbury Clock in Connecticut's Naugatuck Valley, an area known as the "Switzerland of America" during the 19th century. The company's sister company, Waterbury Watch, manufactured the first inexpensive mechanical pocket watch in 1880. During World War I, Waterbury began producing wristwatches, which were just gaining popularity at the time, and in 1933, it made history by creating the first Mickey Mouse clock under license from Walt Disney, with Mickey's hands pointing the time.

In 1950, the company introduced the Timex wristwatch, which went on to become a massive success, thanks in part to a series of advertisements that emphasized the watch's durability through "torture tests," such as falling over the Grand Coulee Dam or being strapped to the propeller of an outboard motor, all accompanied by the iconic slogan "It takes a licking and keeps on ticking." With the help of former Olympic broadcaster John Cameron Swayze as a spokesman, Timex sales skyrocketed, and the company later became Timex Corporation, then Timex Group. To date, Timex has sold over one billion watches worldwide.

One of Timex's most successful and important features is the Indiglo backlight system, a brand name of Indiglo Corporation that Timex owns the licensing rights to. Introduced in 1992 in the Ironman watch line, the Indiglo electroluminescent lamps uniformly light up the surface of Timex watch dials, making them easy to read in various light settings. Some newer Timex watches feature an Indiglo backlight that only illuminates the numbers, rather than the entire LCD display, thanks to a specialized film that inverts the LCD transmissivity.

Today, Timex Group products are manufactured in the Far East and Switzerland, often based on technology developed in the United States and Germany. With a vast and diverse line of watches, Timex caters to a wide range of consumers, from the locker room to the boardroom, ensuring there is a great Timex style timepiece for everyone.

As for the specific Timex watch featured in the original product details, it is part of the Timex Iron Kids collection, which combines fun designs with durability to withstand the challenges that come with growing up. This blue round resin watch features a time and date display with an Indigo night-light, a quartz movement with a digital display, an acrylic dial window, and a hook-and-eye closure on a washable black nylon strap. It is water-resistant to 30 meters (99 feet), making it suitable for withstanding rain and splashes of water, but not showering or submersion.

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